Inside the Lines

I love these Socratic dialogues about design that y'all put together; please keep it up. Jessica, I'm amused by the fact that you automatically jump to the conclusion that The Grid(.io) is named for the design principle, and not for a broader concept. To the general public, The Grid is a much more etherial idea, as in "on The Grid" or "off The Grid." Which is why, after watching the video and reading every bit of copy on The Grid(.io)'s site, I can't tell if it's an actual well-intentioned hubristic Silicon Valley Startup with technoutopian ideals, or a satire of one. The big, consumer-facing idea is websites that design themselves, but as you dig deeper you see that their founders have bigger aspirations. Things like this: "Stop spending all of your time looking for content to fill your site. The Grid allows you to follow any website on the internet, adding updates to your newsfeed that you can instantly add to your site." And the Privacy Policy is pretty standard boilerplate tech company, but it still reads as pretty Orwellian: "When you interact with us through the Services, we may collect Personal Data and other information from you" After all, The Grid isn't that different of a concept from The Matrix, is it?