For Porcini, design thinking is “the crossroads of empathy, strategy, and prototyping,” but its value, he says, goes beyond the many instances of implementation:
Design thinking is a brand, is a brand for the design community. That's why I have a very hard time when I see people attacking it. Finally they are listening to us. They're giving us a seat at the table because of this thing — even when they don't understand it.
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